Solution & Accomplishments

Over 1.5 years, I built and executed a multi-channel marketing strategy spanning email, social, design, web, and influencer partnerships:

• Email: Wrote, designed, and launched 109 B2C and B2B campaigns with improved segmentation and list hygiene, reaching 5,500+ subscribers (38.3% avg. open rate, 2.2% click rate, 0.47% unsubscribe rate).

• Social Media: Produced 150+ posts across Instagram, LinkedIn, Pinterest, TikTok, and Facebook, aligned with seasonal launches and influencer content.

• Graphic Design & Sales Collateral: Created 20+ pitch decks and 62+ marketing assets (menus, sell sheets, MOQ sheets, seasonal programs, infographics) used across email, social, trade shows, and wholesale sales.

• Packaging Design: Designed packaging and dielines (boxes and sleeves) for 15 products, supporting general distribution and retail partners like Costco.

• Web Design & Blog: Rebuilt the About Us page, built the bulk box and corporate gifting landing pages, implemented sticky navigation, and established a standardized blog formatting system for visual consistency.

• Influencer Marketing: Researched and screened 600+ creators, securing 16 partnerships that delivered 608K+ views and 22K+ paid engagements.

Together, these efforts elevated Macarooz's digital presence, modernized its branding, and delivered measurable ROI across consumer and wholesale channels.

Learnings & Takeaways

This role gave me hands-on experience managing integrated campaigns from strategy through execution. Key takeaways:

• Cross-channel consistency (email + social + influencer + collateral) drives stronger engagement than siloed efforts.

• Segmentation, influencer authenticity, and visual storytelling are critical to building brand trust and driving sales.

• I strengthened my skills in campaign planning, analytics, creative design, and partnership outreach, and applied my undergraduate background in packaging design to real-world product development.